AI Insights · Timothy · July 2025
Top 5 Free-to-Play iOS Games in Europe: Q2 2025 Performance
Explore the performance trends of the top 5 free-to-play iOS games in Europe for Q2 2025, including revenue, downloads, and active users.
In the second quarter of 2025, the free-to-play gaming landscape on iOS in Europe showed interesting trends across the top five games. Here's a closer look at how these games performed in terms of revenue, downloads, and active users.
Royal Match from Dream Games maintained a strong presence with weekly revenue peaking at approximately $4.2M in late May. Downloads started at around 163K in early April and saw a decreasing trend until mid-June, where they rebounded to about 123K. Active users fluctuated, starting the quarter with 4M and closing with 4.1M.
Coin Master by Moon Active experienced significant weekly revenue growth, reaching a high of $3.6M at the end of June. Downloads began at 53K and gradually declined to around 32K by the end of the quarter. Active users also saw a decrease from 747K to 647K over the same period.
Last War:Survival from FUNFLY PTE. LTD. showed an impressive increase in weekly revenue, peaking at $3.4M in April. Downloads were strong, starting at 189K and peaking at 242K before tapering off to 90K by the end of June. The active user base began at 577K, climbed to 770K, and settled at 615K.
MONOPOLY GO! by Scopely, Inc. saw weekly revenue rise to $2.7M by the end of June, with downloads peaking at 78K in mid-April before declining to 57K. Active users started at 1.25M and ended the quarter at 1.09M.
Finally, Candy Crush Saga from King observed a steady weekly revenue, reaching around $3.9M in mid-April. Downloads started at 63K and dipped to 56K by quarter's end. The game maintained a strong active user base, fluctuating between 2.9M and 2.7M.
These performance metrics, sourced from Sensor Tower, offer a snapshot of the dynamic mobile gaming market in Europe. For more detailed insights, visit Sensor Tower's platform.
